XR Valley takes the Mainstage at Advanced Engineering with an afternoon dedicated to the immersive experience economy in industry. XR Valley is a federated ecosystem driven by and for its members. This programme exists because our members build it together.
XR at Scale: From Experimentation to Industrial Reality
Four speakers from across our ecosystem share how immersive technology is already changing the way companies train, test, design, and operate. No pilots. No promises. Real work, happening now.
Programme
15:00 Welcome by XR Valley
15:10 Sarah Meerschaut, L&D Manager at INEOS XR in Opleiding: Het Geheel Zichtbaar Maken How INEOS uses XR training tools for operators and technicians in the construction of new plant Project One.
15:35 Jeroen Wynants, Head of Marketing at Endress+Hauser Situational Awareness in Testing Policies How IoT visualisation of industrial assets with XR is transforming the way Endress+Hauser approaches testing and quality.
16:00 Break
16:10 Fabian Di Fiore, UHasselt + Flanders Make Industrial XR Beyond Pilots: Turning Research into Reality Bridging industry, XR, and research through the XR Lab. How academic innovation connects to production.
16:35 Thomas Kubski, Deloitte XR in 2026: Why Engineers Should Look at Applications (and Not at Devices) A perspective on where the technology stands today and why the focus should shift from hardware to impact.
17:00 End of programme
XR-Zone: Hands-on Demos
Visit the XR Valley experience zone on the exhibition floor for live demonstrations from our members:
CHENEXT Technologies (booth 3346)
XR Huis UHasselt (booth 3353)
XR Wallonia HITT
SupportSquare
At each stand you can experience XR applications firsthand. The zone is open throughout the event.
This programme is curated by the XR Valley Industry Committee, co-chaired by Philippe Chan (CHENEXT Technologies), Thierry Jourquin (XRintelligence / HITT XR Wallonia), and Jelle Saldien (University of Antwerp).
Advanced Engineering is organised by Easyfairs at Flanders Expo, Ghent. Entry to the conference programme and exhibition is included with your Advanced Engineering visitor pass.