Advanced Engineering
XR Valley Engineering Summit
The biggest event for product development, components & electronics in Belgium
Advanced Engineering 2025
May 21 & 22, 2025 | Flanders Expo, Ghent
Join us at Advanced Engineering, where XR takes center stage in reshaping the future of engineering. From immersive design tools to cutting-edge simulation and training applications, XR is driving innovation across the engineering landscape.
Discover the latest breakthroughs, connect with industry leaders, and explore how XR can enhance your projects.
This collaboration has been made possible with our member Easyfairs.
Program highlights
XR Keynotes
May 21 - 15:00 - 17:00
Get inspired by visionary speakers, exploring the intersection of XR and engineering innovation!
Yoav Nir | Granstudio
DigiPHY
Yoav Nir, Business Development Manager for DigiPHY at Granstudio, brings over 30 years of experience in B2B marketing and innovation, including co-inventing ClickShare. A thought leader in XR and lean innovation, he advocates for tech that simplifies complexity and elevates aesthetics.
In this talk, Yoav will present Granstudio’s DigiPHY platform: an open, phygital design solution combining VR and physical elements to streamline automotive design. He will showcase how OEMs use DigiPHY to enhance creativity, efficiency, and user-centered development.
Bart Demaegdt | Siemens
The Industrial Metaverse: XRe You Ready?
Step into the industrial metaverse and discover how digital twins are transforming the way we solve real-world challenges. In this keynote, Bart Demaegdt explores how immersive and collaborative technologies—powered by Siemens’ Xcelerator platform—are helping companies of all sizes drive efficiency, sustainability, and innovation.
With over 20 years of experience in digital innovation at Siemens, Bart brings deep expertise in the integration of digital twins and extended reality (VR/AR/MR) across the industrial value chain. From engineering and training to production and maintenance, he supports enterprises in building lean, green, digital factories by aligning IT and OT systems for seamless operations.
Thomas Kubski & Cederik Haverbeke | Deloitte & XR Valley
Findings of the Belgian XR Report 2025
Thomas Kubski, Director of digital strategy & immersive experiences at Deloitte Digital, and Cederik Haverbeke, Managing Director of XR Valley, will present the Belgian XR Report 2025, offering a comprehensive overview of the current state of XR in Belgium.
The report maps key trends, challenges, and opportunities, and provides data-driven insights to help shape the future of XR innovation, investment, and policy in the region.
XR Experience Zone
At the heart of the event
Step into the future of engineering with interactive demos from some of Belgium’s most innovative XR companies. Explore practical applications of XR in design, prototyping, maintenance, and beyond.
In this edition:
ULiA
Chenext
UHasselt
Want to showcase your XR solution?
Showcase your XR product or service at this premier event. XR Valley members benefit from a premium discount.
Contact us for more information and secure your spot in the XR Experience Zone.
XR for Exhibitors
Incentive to improve product showcases
All exhibitors of AE 2025 are invited to an exhibitor kickoff on March 21.
During this kickoff, participants will get tips & tricks on how to improve their booth and general ways of showcasing solutions at the event, including insights on the opportunities and potential of the use of Extended Reality.
Advanced Engineering connects:
1800 visitors
85 exhibitors
50 speakers
15 inspiration sessions
Why attend?
Discover innovation: Learn how XR can revolutionize your engineering processes, from concept to completion.
Gain insights: Hear from industry experts on the latest trends and technologies.
Connect and collaborate: Network with like-minded professionals and potential partners.
Stay ahead of the curve: Experience cutting-edge tools and solutions that drive efficiency and creativity.
Who will attend?
Visitors to Advanced Engineering are professionals from the manufacturing industry in strategic and technical roles, driving innovation, product development, and their companies' technological direction.
Exhibitors are innovative companies offering advanced technologies and solutions across the entire production chain—from design and prototyping to production and final products.
Industries
Aerospace
Automotive
Defence & Security
Medical equipment and healthcare
Consumer electronics
Industry 4.0
Want to join?
In the XR Experience Zone, or elsewhere?
Drop us a message.